Water Aid Nigeria is a charity organization concerned with providing clean water, decent toilets and promoting good hygiene. They have been in operation within Nigeria since1995.
Water Aid Nigeria approached Ngage Media to create and implement a communication plan targeting their major communities of intervention and to provide support for the vulnerable in response to the COVID19 pandemic.
Based on insights obtained from global practices, we created a messaging strategy that helped us meet the objectives of the project by crafting articulate messages in various languages, touching all aspects of the daily life of the target audience.
Water Aid Nigeria became the fore most organization to provide communication in Nigerian vernacular, providing support to the underserved and vulnerable communities, nationally.