The Mike Omotosho Annual Lecture (MOAL) was birthed in 2016 out of a desire to see concrete change in the development of our great nation Nigeria, by proffering sustainable and effective solutions to the endemic problems and hence forth forwarding findings to appropriate authorities for implementation.
Ngage Media was approached to brand, promote and manage the fifth edition of the MOAL ensuring that relevant stakeholders were engaged and carry out the execution of the event.
We put together an innovative communication material leveraging the best suited trend of that time and created a fusion of education and entertainment which was different from the regular feel of previous events. Digital registration, newsletter follow up, digital sign in and personalized seating chart for dignitaries and guest were introduced, the event was carried by radio houses across the city of Abuja.
The MOAL received over 1,000 registered participants excluding invited guests and dignitaries, above 200,000 impressions on social media and was seen as the best organized of all MOALs to date with commendations from the Honorable Governor of Kwara State.