CREATING CONTENT STRATEGY FOR SOCIAL MEDIA
As a business owner, your social media content strategy is crucial to the success of your business across all social media platforms. You will have a higher chance of reaching the right audience with the right content on the right platforms if you have a plan in place.
Your social media efforts will lack direction and won’t produce the outcomes you are hoping for if you don’t take the time to create a solid content plan.
It is just like driving without a direction; you will only drive around in circles and never arrive at your destination.
You need to devote your time to carefully planning your strategy and outlining your goals, route to them, and means of gauging the effect of your work toward them.
Without a strategy, social media can be a challenging environment for brands. To accomplish your goals and effectively utilize your time and resources, you need to develop a content plan.
Here is a comprehensive, step-by-step guide to developing a social media content plan.
Examine your current situation.
To start off your content strategy you need to know where you are now. Run your business through critical metrics to check which parts are doing well and what needs improvement. this gives you a sense of direction and provides a tactical path for further growth, you can do this by applying the pirate metrics framework to your business.
This pirate metrics are known as the AARRR framework. The AARRR stands for acquisition, activation, retention, referral, and revenue. Let’s imagine your company is performing well in terms of attracting new customers, who have no trouble finding you and utilizing your goods or services, but following closer examination, you found that client retention is low. Finding the issue is always the first step, and once you’ve done that, you’ll need to figure out how to get your one-time clients to become repeat ones.
Set goals for your content
Setting goals helps you focus more clearly and directs your actions so that you don’t waste time on unimportant things. Ask yourself what objectives you want your content strategy to help you reach, and make sure they are consistent with your company’s objectives.
Give specific examples of the measurable results that would make your company successful instead of using generalizations like “I want more followers.” Decide on a precise objective that can be measured in terms of amounts and timelines. Saying something like, “By the end of this year, I would have gained 20 thousand subscribers on YouTube” or “I want to get 70 new Instagram followers per month” will help you hold yourself accountable and measure your success in a more accurate manner.
Target audience research
This is critical because you want to ensure that you are speaking to the right people, in the right way, with the right message, at the right time, and in the right place. Defining your audience ensures that you are not wasting time and money on content that will go unnoticed. You must ensure that you are targeting people who you can help, serve, and provide value in some way.
You won’t be able to create content that your audiences are interested in if you don’t know them like a close friend.
Target audience research prepares you to develop a social media content strategy that will resonate with your target audience and lead to increased engagement.
Developing a content calendar
Keeping track of your social media content strategy with a content calendar is critical to your success. It not only keeps track of what you post each month, but it also helps you post consistently.
Posting high-quality content on a regular basis increases your visibility and gives your audience more opportunities to interact with your posts.
Creating a content calendar also allows you to organize when and where each of your posts will go live, allowing you to optimize both your content and each social media platform you use.
Track and analyze your content performance.
Measuring the outcomes of all of your efforts is a critical step that should not be overlooked. Proper tracking will be essential in developing a long-term strategy. It allows you to see which pieces of content are most popular with your audience and whether your content is assisting you in reaching your objectives. Keeping detailed metrics will allow you to fine-tune and optimize your strategy over time. For example, you may discover that video content performs better than photos, or vice versa, and you can adjust your content strategy based on the data you collect.
Always limit your observations to your objectives. For example, if your goal is to increase traffic to your blog posts, focusing on likes and shares on Instagram doesn’t make sense.
Finally, even if you have brilliant ideas and publish high-quality material, your growth will be constrained without a well-thought-out strategic approach. You must have a strategy if you hope to expand regularly and see results.
Article written by Peace Ekele – Tropper of Ngage